Export: everything you need to know to get started


When thinking about exports, the tendency usually in people or companies is to think that it is quite complicated or even impossible to do this.

The truth is that in today’s globalized world, along with the tools that exist for the internationalization of companies or the export of products and services, the path is easier for all those who want to achieve this goal.

Of course, this is all part of a process.

See the tips that we have separated to guide you on this path of foreign trade, so that you can export!

Our goal is to provide Brazilian companies, particularly small and medium-sized ones, with basic information on the main procedures related to exports.

We seek to answer each of these questions, with clarifications and guidance on the advantages of the export activity.

If you prefer, browse the topics:


Why export?

Export increases the company’s competitiveness both abroad and in Brazil.

Of course, the company must adapt its products to serve overseas markets. Today we have to understand that every company must have export activities within its strategies.

To find out how your profile is doing in this regard, it is recommended to do an Exporter Test.

If Brazilian companies dedicate themselves exclusively to producing for the domestic market, they will suffer competition from foreign companies within their own country.

Consequently, in order to maintain their participation in the domestic market, they must modernize and become competitive on an international scale.

The export activity, however, is not exempt from difficulties, not least because the foreign market is formed by countries with very different languages, habits, cultures and laws, difficulties that must be considered by companies that are preparing to export.

Companies can participate in the international market actively and permanently or occasionally.

In general, the success and good performance in the export activity are obtained by the companies that entered the export activity as a result of strategic planning and testing directed to foreign markets.

Strategic planning involves issues such as weaknesses and strengths, threats and opportunities, items that must be previously analyzed.

The selection of markets in which the company will operate must also be based on research and priority markets.

What to export?

The first step for the company that wants to export is to define what it will sell in foreign markets.

The company must identify, within its product line, those that meet the needs and preferences of consumers in foreign markets to be explored.

The company must also be aware of issues such as price levels practiced abroad.

Attention should also be given to the product distribution processes in the target market, aspects related to promotion, the company’s production capacity, and packaging.

It must be taking into account the availability of transportation abroad, tariff and non-tariff requirements practiced in the destination market, competition etc.

Therefore, the company must gather as much information as possible about the country or countries to which it wants to export.

It is recommended to the entrepreneur that, before traveling abroad, in order to explore potential markets for his exports, he can establish direct contact with good support professionals as specialized consultants.

They will be able to help you with the task of getting to know the corresponding importers and consumers, as well as participating in trade fairs abroad.

Where to export?

One of the main difficulties for the company that wants to export is to define not only what to export, but also where to, that is, to identify potential destination markets abroad.

In fact. It is very important to have a good digital marketing strategy so that you can accelerate the results.

Of course, on this occasion we are talking about the United States of America, so a series of information about specific markets of interest to the company that wishes to act in the export activity must be collected.

In this series of data, companies should seek detailed studies about the country, individually considered, economic and foreign trade data.

It is also valid to evaluate information on bilateral economic-commercial relations, market access conditions, distribution channels, tariff system, regulation of imports, local customs and uses, etc.

In the current globalized world, the work of planning and testing the feasibility of the Product / Service to enter other markets is an essential tool for the success of the new venture.

Bearing in mind that the Test must contain reliable information for the correct direction in the chosen market, it is important to be serious in the search for information, and it is advisable to seek a consultant in the area.

How to export?

Once defined what and where to export, the company is faced with the legal and administrative requirements of the export process, where they will be examined, the main procedures in relation to how to export.

Listed below are the documents required for export operations.


) Registration in the SECEX / Exporter / Importer Registry (REI)

MDIC (automatic process in case of registering the first export


b) Documents related to the Export Contract

c) Proforma Invoice

d) Letter of Credit

e) Bill of Exchange

f) Foreign Exchange Contract


The following documents accompany the entire process of transferring the goods:

a) Export Registration at SISCOMEX

b) Credit Operation Record (RC)

c) Sales Record (RV)

d) Dispatch Request (SD)

e) Invoice

f) Bill of Lading

g) Commercial Invoice

h) Packing list.

We hope that this content may have clearly shown the initial steps to export.

To learn more about internationalization of companies, watch the Webnário that we held on the topic:

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