Exporting: everything you need to know to get started in the right way


When thinking about exporting, the tendency usually in people or companies is to think that it is quite complicated or even impossible to accomplish this.

The truth is that in today’s globalized world, along with the tools that exist for the Internationalization of companies or export of products and services, the way is easier for all those who want to achieve this goal.

Of course, this is all part of a process.

See the tips that we have separated to guide you on this path of foreign trade, so that you can export!

Our goal is to provide Brazilian companies, particularly small and medium-sized ones, with basic information about the main procedures related to exporting. 

We seek to answer each of these questions, with clarifications and guidance on the advantages of the exporting activity.

If you prefer, browse through the topics:

Why Export




Exporting increases the company’s competitiveness both abroad and in Brazil.

Of course the company must adapt its products to meet the markets abroad. Today we must understand that every company must have within its strategies the exporting activity. 

If Brazilian companies dedicate themselves exclusively to producing for the domestic market, they will suffer competition from foreign companies within the country itself. 

Therefore, to maintain their participation in the domestic market, they will have to modernize and become competitive on an international scale. 

The exporting activity, however, is not without difficulties, even because the foreign market is made up of countries with very different languages, habits, cultures and laws, difficulties that must be considered by companies preparing to export.

Companies can participate in the international market in an active and permanent way or eventually. 

In general, success and good performance in export activity are obtained by companies that have entered the export business as a result of strategic planning and testing directed to foreign markets.

Strategic planning involves issues such as weak and strong points, threats and opportunities, items that must be previously analyzed. 

The selection of the markets in which the company will operate must also be made based on research and on priority markets.

What to export?

The first step for the company that wants to export is to define what it will sell in foreign markets. 

The company must identify, within its product line, those that meet the needs and preferences of consumers in foreign markets to be explored. 

The company must also be aware of issues such as price levels practiced abroad. 

It must also pay attention to the product distribution processes in the target market, aspects related to promotion, the company’s production capacity, and packaging. 

The availability of transport abroad, tariff and non-tariff requirements practiced in the destination market, competition, etc. must be taken into consideration. 

Therefore, it is necessary that the company gathers as much information as possible about the country or countries to which it wants to export.

It is recommended that before traveling abroad, in order to explore potential markets for your exports, the entrepreneur should establish direct contact with good support professionals such as specialized consultants.

They can help you in the task of meeting the corresponding importers and consumers, as well as participate in trade fairs abroad.

Where to Export



One of the main difficulties for the company that wants to export is to define not only what to export, but also where to, i.e. identify potential destination markets abroad.

In fact, it is very important to have a good digital marketing strategy so that you can accelerate the results.

Of course, in this opportunity we are talking about the United States of America, so a series of information about specific markets of interest to the company that wants to work in the export activity must be collected. 

In this series of data, companies must seek detailed studies about the country, individually considered, economic and foreign trade data. 

It is also valid to evaluate information on bilateral economic-trade relations, market access conditions, distribution channels, tariff system, import regulations, local customs and habits, etc.

In the current globalized world, the work of planning and testing the viability of the Product / Service to enter other markets is an essential tool for the success of the new venture. 

Considering that the test must contain reliable information for the correct direction in the chosen market, it is important to be serious in the search for information, and it is advisable to seek a consultant in the area.

How to export?

Once defined what and where to export, the company is faced with the legal and administrative requirements of the export process, where the main procedures regarding how to export will be examined.

The following are the documents required in export operations. 




a) Registration in the Register of Exporters and Importers (REI) of SECEX / MDIC

MDIC (automatic process in the case of registering the first export


b) Documents relating to the Export Contract

c) Pro-Forma Invoice

d) Letter of Credit

e) Bill of Exchange

f) Exchange Contract




The following documents accompany the entire process of transferring the goods:

(a) Export Registration in SISCOMEX

b) Credit Operation Register (RC)

c) Registration of Sale (RV)

d) Clearance Request (SD)

e) Invoice

f) Bill of Lading

g) Commercial Invoice

h) Packing list.

We hope that this content has clearly shown the initial steps to export.

To learn more about internationalization of companies, watch the Webinar we conducted on the subject:

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